We scale change

Senior level marketing for the causes that need it most.

It’s a story we’ve seen over and over again: great causes, great people, doing great things. Without the structure and knowledge they need to be known for the great work they do.

Nonprofit, startup doing good, and great leaders, we are here to level you up and make your marketing be the power that revs your engine.

Strategy. Implementation. Testing. Change.

We are the anti-consultant consultancy: we believe strongly that strategy doesn’t exist outside of implementation and vice versa. Strategy is the thinking that provides structure, but it’s only when it’s tested and refined that it leads to true change. That’s why we’ll be here with you every step of the way to build out the specific strategy for your organization, implement it, test it, and then refine it until you have a change machine on your hands.

Our Services

Justice Marketing was created with the intent to be as close to an in-house marketing team for you as possible. That means a senior srategist working alongside you while a team of implementors ensure your needs are met.

By starting first with strategy, we build your team based on your needs and specifications. In other words, you get a custom built team that is built to

Meet the leadership team

Elad Nehorai - Founder and Chief Strategist

Michelle Hy - Creative Director

Sophie Mercier - Project Manager

Alyssa Klein - Social Media Director

  • Founder and Chief Strategist

    Elad has spent his more than a decade as both a marketer and change maker. Whether he was taking startups like aeris and Charidy from ideas to profitability and acquisition as their Head of Marketing or as the Executive Director of grassroots movements like Torah Trumps Hate, Elad has always been motivated by the power of marketing to change the world.

    You can also find Elad writing in places like The Daily Beast, HuffPo, and the Forward, where he specializes in how marketing and tech affect extremism, antisemitism, and more.

  • Michelle’s background as a youth advocate, along with her design expertise, drives her commitment to implement effective social initiatives and craft design solutions that will move people into action.

    Before venturing out on her own, she worked in-house at major entertainment companies like 20th Century Fox and The Academy of Motion Picture Arts and Sciences, as well as with local agencies. Now, she teams up with social entrepreneurs and thought leaders who want to make the world more fair, equal, and sustainable. They work together to bring attention to important social, environmental, and humanitarian issues.

  • Social Media Director

    Alyssa Klein (aka @DJ_Diabeatic) is a social media strategist and writer based in New York City. Since March 2018, she has been consulting with organizations, campaigns, and individuals at the intersection of art and advocacy. Her work includes collaborations with Girls Who Code, The United State of Women, It’s On Us, Fire Drill Fridays, Joy to the Polls, Amplifier Art, For Freedoms, Planned Parenthood, The Future Coalition, Break Free From Plastic, The Leadership Conference on Civil & Human Rights, and the Vision & Justice Project.

    Before her consulting career, Alyssa built and led all social media efforts for the Women’s March on Washington. Prior to that, she played a key role in establishing the social media presence of OkayAfrica.

  • Project Manager

    Sophie has worked for over 5 years as a project manager and coordinator in various not-for-profit organizations including in charities, educational institutions, and environmental organizations. She is dedicated to applying her project expertise to the unique challenges faced by local change-making organizations in order to amplify their amazing efforts.

    Sophie is motivated by her drive to improve the world around her and empower others to do the same.

Current and Previous Clients

  • Doctors Without Borders

  • Yale University

  • The Nexus Project

  • CLUE: Clergy and Laity United for Economic Justice

  • The LEMO Foundation

  • National Council of Jewish Women

  • Berkeley Moshav

  • aeris (Acquired by iRobot)

  • Clal

  • Yaffed

What they’re saying about us

  • Elad is one of those guys that makes it tough for folks to push back on the myth of the marketing unicorn - you know, that strategic, creative, reliable person who also has the chops to make all that big dreaming a reality? The one who doesn't exist? Well... that's Elad. He is my go-to person when I need someone with serious digital marketing insight, someone fun to work with, and someone who'll get the job done with creativity and skill. And get this - on top of all of that, he's got a strong moral core that comes through in the projects he chooses, the way he treats his clients, and the commitment he shows to the causes he cares about. The unicorn exists!

    Miriam Brosseau - Tiny Windows Consulting

  • Elad is an amazing marketeer. He helped our company grow from 0 sales to 6 digits a month in less than 12 months. He is a true team player who is eager to learn and evolve. He is great at executing his tasks, leading his team and offering clear and structured reports. He is a true asset to any growing company. It has been a true pleasure to work with Elad the last few years, and I hope our paths cross again soon.

    Constantin Overlack - aeris

  • "Elad is a visionary. Through his work, he connects others, he MOBILIZES others to make the world a better, kinder, more compassionate place. Yes, even in the field of marketing :) "

    Sarah Tuttle-Singer - Times of Israel

Contact Us

Contact Us