We scale change

Senior level marketing for the causes that need it most.

It’s a story we’ve seen over and over again: great causes, great people, doing great things. Without the structure and knowledge they need to be known for the great work they do.

Nonprofit, startup doing good, and great leaders, we are here to level you up and make your marketing be the power that revs your engine.

Strategy. Implementation. Testing. Change.

We are the anti-consultant consultancy: we believe strongly that strategy doesn’t exist outside of implementation and vice versa. Strategy is the thinking that provides structure, but it’s only when it’s tested and refined that it leads to true change. That’s why we’ll be here with you every step of the way to build out the specific strategy for your organization, implement it, test it, and then refine it until you have a change machine on your hands.

Meet the team

Elad Nehorai - Founder and Chief Strategist

Michelle Hy - Creative Director

Sophie Mercier - Project Manager

Zack Ritter - Business Development

Jacqueline Sutton - Data and Analytics

Lela Casey - Writer

  • Founder and Chief Strategist

    Elad has spent his more than a decade as both a marketer and change maker. Whether he was taking startups like aeris and Charidy from ideas to profitability and acquisition as their Head of Marketing or as the Executive Director of grassroots movements like Torah Trumps Hate, Elad has always been motivated by the power of marketing to change the world.

    You can also find Elad writing in places like The Daily Beast, HuffPo, and the Forward, where he specializes in how marketing and tech affect extremism, antisemitism, and more.

  • Michelle’s background as a youth advocate, along with her design expertise, drives her commitment to implement effective social initiatives and craft design solutions that will move people into action.

    Before venturing out on her own, she worked in-house at major entertainment companies like 20th Century Fox and The Academy of Motion Picture Arts and Sciences, as well as with local agencies. Now, she teams up with social entrepreneurs and thought leaders who want to make the world more fair, equal, and sustainable. They work together to bring attention to important social, environmental, and humanitarian issues.

  • Project Manager

    Sophie has worked for over 5 years as a project manager and coordinator in various not-for-profit organizations including in charities, educational institutions, and environmental organizations. She is dedicated to applying her project expertise to the unique challenges faced by local change-making organizations in order to amplify their amazing efforts.

    Sophie is motivated by her drive to improve the world around her and empower others to do the same.

  • Fundraising Specialist

    Dr. Zack Ritter most recently served as Vice President of Leadership Development at the The Jewish Federation of Greater Los Angeles, where he helped run the Community Leadership Institute, engaging and training LA’s next generation of thought leaders and change agents about maximizing their capacity and impactful philanthropy.

    Zack has spent more than 16 years in higher education across Southern California with a focus on diversity and inclusivity. He is the Associate Dean of the Office of Institutional Diversity at Harvey Mudd College. He is an adjunct professor teaching social justice history and research methods at UCLA and Dominguez Hills.

    He has co-edited three books with titles such as Whiteness, Power, and Resistance to Change in Higher Education and Emancipatory Change in Higher Education. Dr. Ritter received his PhD from UCLA, focusing on East Asian international studies, media promulgation of globalized racial hierarchies.

  • Jacqueline is a seasoned tech leader and product manager experienced in leading teams for Fortune 5 companies within highly regulated industries.

  • Writer

    Lela has been fighting to make the world a better place through writing and activism for over a decade. She’s created content for a wide range of organizations, from corporations like iRobot to nonprofits like The Teachers Academy. She is also a freelancer writer, tackling topics such as equitable education, climate change, and LGBTQ+ rights.

    Outside of her freelance work, Lela is one of the leading forces shaping Bucks County politics, one of the hotbeds of a growing fascist movement invading public schools. She is a principal organizer of protests, a speaker at school board meetings, and lead campaigner for progressive leaders.

Our Thought Partners

Current and Previous Clients

What they’re saying about us

  • Elad is one of those guys that makes it tough for folks to push back on the myth of the marketing unicorn - you know, that strategic, creative, reliable person who also has the chops to make all that big dreaming a reality? The one who doesn't exist? Well... that's Elad. He is my go-to person when I need someone with serious digital marketing insight, someone fun to work with, and someone who'll get the job done with creativity and skill. And get this - on top of all of that, he's got a strong moral core that comes through in the projects he chooses, the way he treats his clients, and the commitment he shows to the causes he cares about. The unicorn exists!

    Miriam Brosseau - Tiny Windows Consulting

  • Elad is an amazing marketeer. He helped our company grow from 0 sales to 6 digits a month in less than 12 months. He is a true team player who is eager to learn and evolve. He is great at executing his tasks, leading his team and offering clear and structured reports. He is a true asset to any growing company. It has been a true pleasure to work with Elad the last few years, and I hope our paths cross again soon.

    Constantin Overlack - aeris

  • "Elad is a visionary. Through his work, he connects others, he MOBILIZES others to make the world a better, kinder, more compassionate place. Yes, even in the field of marketing :) "

    Sarah Tuttle-Singer - Times of Israel

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